BALENCIAGA a huge success

The Balenciaga Triple S is a monstrous sneaker. At its core you can see hints of a classic mesh-and-leather running shoe. Only it’s been overgrown with additional bits of leather, and then at its base, several wave-like strata of rubber. The sole looks like its made of soles from multiple sneakers compressed together under a great weight.

The $895 shoe is among the company’s recent big successes.
The $895 shoe is among the company’s recent big successes. 

The $895 shoe is among the company’s recent big successes. “There’s not a dinner I go to where a father or someone [doesn’t] say ‘stop releasing these shoes, it’s out of control, we spend too much money at Balenciaga,’” CEO Cedric Charbit said at a May 22 Financial Times luxury summit, according to a report from Reuters. Charbit was “very happy” to hear these pleas, which undoubtedly extend to Balenciaga’s other big hit in sneakers, the $700 Speed Trainer, effectively an elastic ankle sock with a sole.

they have a distinct character, and at the moment, that’s exactly what many shoppers want.
they have a distinct character, and at the moment, that’s exactly what many shoppers want.

Balenciaga, he noted, has become the fastest-growing brand in Kering’s luxury portfolio—outpacing Gucci, fashion’s great brand revival of the past few years. It’s easier, of course, for Balenciaga to grow fast since it’s smaller. Kering doesn’t reveal sales figures by brand specifically, but the group’s CEO, François-Henri Pinault, has said (paywall) he expects Balenciaga to reach €1 billion ($1.2 billion) in the medium-term. Gucci’s sales last year topped €6.2 billion.

Still, the growth is impressive. According to Charbit, all the brand’s categories, Cheap Balenciaga ladies Sneakers including handbags and clothing, are growing quickly, more than doubling in some cases. Customers are eager for what Balenciaga is selling, which includes a large dose of ugly.

Estrop/Getty Images
What woman doesn’t want giant shoulders?
Not everyone has the same idea of what ugly is, but in fashion it usually includes things that fly in the face of what’s traditionally considered good taste, such as deliberately ungainly proportions and unsightly colors. Pretty or not, they have a distinct character, and at the moment, that’s exactly what many shoppers want.

Demna Gvasalia, Balenciaga’s artistic director, routinely plays with these concepts. The Georgia-native might pair a red-and-beige houndstooth with electric blue, or make jackets so oversized you could squeeze a few jackets underneath—which he does.

Balenciaga’s fastest-growing customer groups, Charbit said.
Balenciaga’s fastest-growing customer groups, Charbit said.

He emphasizes everyday items, too, such as hoodies and t-shirts that appeal to the informal, street-friendly tendencies of the next generation of luxury balenciaga shoes sale shoppers. Millennials and men, both of which are big buyers of sneakers and casual clothes, are Balenciaga’s fastest-growing customer groups, Charbit said.

Not everyone is a fan of the look; the pricey Triple S, king of the so-called “dad sneaker” trend, is particularly controversial. The American designer Ralph Rucci—who the Washington Post’s fashion critic called (paywall) as close to “a true couturier in the Parisian sense of the word” as the US has—reportedly railed against them on his Instagram account recently. “[T]hey have taken his name and have conveniently used as a springboard for such mediocrity, such tastelessness, such ugly ideas,” the Instagram post said, referring to the house’s namesake, Spanish designer Cristóbal Balenciaga.

In terms of sales, though, what Balenciaga is doing is working.

Balenciaga’s Dad Shoes Could Help the Brand Hit the Billion-Dollar Sales Mark

Love them or hate them, there’s no denying Balenciaga’s Triple S sneakers are a force to be reckoned with in the footwear world.

Balenciaga CEO Cedric Charbit shed some light on how they’ve impacted the brand’s bottom line.
Balenciaga CEO Cedric Charbit shed some light on how they’ve impacted the brand’s bottom line. 

The chunky $895 unisex style has been among the hottest to come out of the vogue for dad sneakers and the broader “ugly shoe” phenomenon. On top of their celebrity fans, they’ve sold out at many retailers and caused international scuffles at tony Parisian department stores — and on Tuesday, Balenciaga CEO Cedric Charbit shed some light on how they’ve impacted the brand’s bottom line.

“There’s not a dinner I go to where a father or someone [doesn’t] say, ‘Stop  imitation balenciaga cheap releasing these shoes. It’s out of control; we spend too much money at Balenciaga,’ which I’m very happy with,” Charbit said at a Financial Times luxury goods conference in Venice, Italy.

Balenciaga,’ which I’m very happy with,” Charbit said at a Financial Times luxury goods conference in Venice, Italy.
Balenciaga,’ which I’m very happy with,” Charbit said at a Financial Times luxury goods conference in Venice, Italy.

Even the minor controversy that arose this year when it was discovered that the brand had moved production of the Triple S from Italy to China hasn’t seemed to make a dent in demand.

Along with the popular sock-style Speed Trainers, the sneakers are among the streetwear-friendly styles driving significant sales at the French fashion house, which has been headed by designer Demna Gvasalia since 2015. In Cheap Balenciaga ladies Sneakers fact, parent company Kering reported this week that Balenciaga is now the fastest-growing brand in its portfolio, outpacing Gucci’s 49 percent comparable sales growth for the first quarter of 2018.

Kering doesn’t break out Balenciaga’s earnings, but according to chairman and CEO François-Henri Pinault, it’s on track to reach 1 billion euros, or $1.18 billion, in annual sales in the medium term.

it’s on track to reach 1 billion euros, or $1.18 billion, in annual sales in the medium term.
it’s on track to reach 1 billion euros, or $1.18 billion, in annual sales in the medium term.

Among the brand’s biggest fans? Millennials and men, per Charbit. “Millennials represent 60 percent of what we sell. Together with men, these are growing faster than any other [category],” he said, adding that some categories are growing at a rate of more than 100 percent.

These Balenciaga Sneakers Are the Reason Ugly Sneakers Are Cool Again

The new “Triple S” sneakers are a chunky, bulky, overdone take on a dad sneaker and right now, that makes them the hottest ones in the game.

"Triple S" sneakers, which after months of anticipation will finally land in Balenciaga stores on September 21.
“Triple S” sneakers, which after months of anticipation will finally land in Balenciaga stores on September 21. 

Demna Gvasalia has transformed Balenciaga from the military-meets-athleisure vibe it became known for under Alexander Wang (and as a purveyor of inoffensive menswear staples for stringbean-built guys before that) to one fashion label that’s elevated normcore—and every “-core” that’s come after it balenciaga shoes sale to luxury levels. Like Gvasalia’s own brand Vetements, Balenciaga now traffics in the pieces that look like classic staples of men’s closets—jeans, hoodies, jean jackets, suits, and baseball caps—with a subversive twist in their off-kilter silhouettes and bold branding. He’s made oversized jean jackets, cropped suit jackets, Bernie Sanders-inspired logos and Ikea-inspired tote bags all desirable pieces in today’s market place. But to date, there is perhaps no better example of Gvasalia’s “ugly is actually pretty” vibe than the brand’s new “Triple S” sneakers, which after months of anticipation will finally land in Balenciaga stores on September 21.

the extended back is necessary counter-balance of design.
the extended back is necessary counter-balance of design.

When these not-quite-hiking, not-quite-running kicks hit the runway back in January, most viewers didn’t know what to make of them. Ugly sneakers have been trending all year, but the “Triple S” sneakers take that concept to the extreme. Their upper looks like the kind of running sneakers a man in his later years would wear for maximum arch support, and their hiking-inspired laces would be more at home on a pair of all-weather boots. Their soles, easily the  Balenciaga shoes cheap kicks’ wildest design feature, are like rubber layer cakes that create a platform at the heel that’s a good two inches tall, and extends at least and inch away from the pull tab you’d use to actually pull yourself into these mountain-like shoes. It’s jarring at first, but judged on their own merits—considering the front half the kicks are also massive and overwrought on purpose—the extended back is necessary counter-balance of design.

It would make you like you're simply wearing shoes that are way too big.
It would make you like you’re simply wearing shoes that are way too big.

They don’t just look chunky in photos, either. If you’re a guy who already wears shoes on the bigger side, expect the “Triple S” sneakers to look like a pair of toy trucks on your feet. What that means in practical terms is that wearing ultra-skinny anything with the oversized Triple S sneakers might look off—and not in a “Demna made it cool” type of way. It would make you like you’re simply wearing shoes that are way too big. Instead, reach for a more on-trend pair of wide-leg trousers, which can, at the very least, cover up a decent portion of these sneakers and make them not quite so aggressive. Then again, if you’re dropping eight hundo on some intentionally ugly (and by the way, pre-dirty) sneakers, why not give them the shine they deserve?

The Balenciaga Triple S Just Got Even Crazier

But a new batch of the Triple S, a handful of which are available for preorder via Barneys, mark an even further out-there moment, even for Gvasalia.
But a new batch of the Triple S, a handful of which are available for preorder via Barneys, mark an even further out-there moment, even for Gvasalia.

The ur-chunky sneaker gets a Frankenstein upgrade.With a few new twists on Balenciaga’s now-infamous chunky sneaker, the Triple S, Demna Gvasalia seems to have outdone itself. The Triple S isn’t the luxury brand’s first foray into the sneakerhead universe—remember the LeBron-loved Arena?—but it’s Balenciaga shoes cheap been unequivocally successful, inspiring knockoffs and the kind of religious fervor formerly reserved for Yeezys. And the shoe has clearly reshaped the outlines of what actually counts as a sneaker. But a new batch of the Triple S, a handful of which are available for preorder via Barneys, mark an even further out-there moment, even for Gvasalia.

There’s something seductive about a shoe with that kind of power: instantly recognizable and presumably exclusive (and prohibitively expensive).
There’s something seductive about a shoe with that kind of power: instantly recognizable and presumably exclusive (and prohibitively expensive).

 

These fresh iterations push the Triple S from a dad sneaker to something a little…different. The new 50/50 colorway visually splits the shoe down the middle: one half is rendered in black or grey, cream, and yellow, while the other side is an entirely different palette altogether, featuring red, turquoise, and beige, or tonal grays. Both halves represent beloved Triple S colorways; now you get them at the same time, and for the price of one. Aesthetically, these  balenciaga shoes sale kicks might be difficult to match to the more colorful pieces in your wardrobe, but that might be the point: when you’re wearing these 50/50s, you don’t need anything else flashy. Your shoes alone tell anyone looking at you exactly how sartorially clued in you are. There’s something seductive about a shoe with that kind of power: instantly recognizable and presumably exclusive (and prohibitively expensive).

Whether he’s just trolling or not is unclear, but Gvasalia still has us hook, line, and sneaker.
Whether he’s just trolling or not is unclear, but Gvasalia still has us hook, line, and sneaker.

Beyond the 50/50, Balenciaga has also released a few versions of the Triple S that will snap anyone who remembers the phrase “Nickelodeon Magazine, please!” to attention. A few new colorways flirt with slime green and electric yellow, mixed with black neoprene to youthful effect. But te most playful pair are without a doubt a pale shoe accented by black and electric blue and golf course green—topped off by curly yellow laces, the kind you might have threaded through your Skechers, and that you could rock even if you didn’t know how to tie a proper bow. Whether he’s just trolling or not is unclear, but Gvasalia still has us hook, line, and sneaker.

The fashion world is obsessed with dorky dad shoes

If you want to look fresh, try raiding your father’s closet.“Dad shoes” — those thick-soled, aggressively awkward sneakers beloved by Jerry Seinfeld, circa 1994 — are currently fashion’s hottest, must-have accessory.And celebrities can’t get enough of them.

cofounder of the traveling industry footwear event Sneaker Con, which takes place in New York City on Dec. 16 and 17.
cofounder of the traveling industry footwear event Sneaker Con, which takes place in New York City on Dec. 16 and 17.

Just this past month, Kim Kardashian, Kendall Jenner and Jaden Smith have all sported new clunky tennis shoes by brands like Yeezy and Louis Vuitton.
Chance the Rapper donned a pair while hosting “Saturday Night Live” in imitation balenciaga cheap November, while model Bella Hadid wore some very dadlike Nikes during a recent dinner with her own dad.“We’re in the dad-sneaker peak at the moment,” says Yu-Ming Wu, cofounder of the traveling industry footwear event Sneaker Con, which takes place in New York City on Dec. 16 and 17.

Andrew Raisman, founder of the app Copdate, which allows users to buy highly coveted kicks without waiting in line, believes the trend originated with Yeezy “Powerphase,” an all-white, defiantly uncool sneaker released by rapper-designer Kanye West in March 2017.“It’s like Kanye went into the Adidas archive and was like, ‘Find the weirdest, most generic shoe and let me make it a hype sneaker,’” Raisman says.

‘Find the weirdest, most generic shoe and let me make it a hype sneaker,’” Raisman says.
‘Find the weirdest, most generic shoe and let me make it a hype sneaker,’” Raisman says.

Apparently, Kanye was onto something.“Triple S” trainers, $850 at Balenciaga
In September, Balenciaga launched a $850 multicolored dad sneaker, the “Triple S,” which Wu says go for $1,500 on resale sites.Luxury labels like Céline  Balenciaga shoes cheap and Gucci have shown old-fogeylike kicks on their Spring and Resort 2018 runways, while street-style stars attended September’s Fashion Week sporting ungainly sneakers with fabulous, fancy frocks.

In response, sportier brands like Fila and Sketchers have re-released their own vintage geeky designs. “They’re the antithesis of the kind of slick, technical shoes that had dominated the sneaker world for a long time,” says Raisman, adding that unattractive footwear is just part of the current trend.

he says. “But from a purely aesthetic perspective, they’re nothing great to look at.
he says. “But from a purely aesthetic perspective, they’re nothing great to look at.

“A 15-year-old kid and a 50-year-old man dress the same now,” he says, citing the oversize drab trenchcoats, bland $800 hoodies and Soviet-era threads by the influential design collective Vetements.Not that Raisman covets any dad kicks for himself.“I guess they’re comfortable, they look pretty sturdy, and they make you look two inches taller,” he says. “But from a purely aesthetic perspective, they’re nothing great to look at.